The famous automobile company decided to reach out to men’s fashion and fragrance territory and launched the Mercedes Benz accessories in 2012. The luxury car manufacturing company offers accessories in the form of luxury eyewear, furniture, leather and luggage, fragrances, and other luxury goods. Benz aims their products at the style conscious customers and has made a unique niche with their perfect expression and execution of modern luxury. With a high brand value in the market, Benz aims at creating high quality in each and every detail of the product. Mercedes Benz created a vibrant and sophisticated perfume for men and presented it to the world in a sleek flacon which is both masculine and contemporary.