Unforgivable was a collaborated effort of Pierre Negrin, David Apel, Caroline Sabas and Aurelien Guichard. This perfume by Sean John has also won the FiFi Award ‘Fragrance of the Year’ Men’s Luxe (2007).

SCENT

• Top notes: Sicilian lemon, grapefruit, bergamot, basil, juniper, tangerine, green mandarin, birch leaf 
• Middle notes: iris, lavender, clary sage 
• Base notes:Cashmere wood, rum, Australian sandalwood, amber and tonka bean

About the Brand

A privately owned fashion and lifestyle company, Sean John was established by music artist, Sean Combs. The fashion debut of the line happened with a sportswear collection for men in the1999 spring season. There are a number of celebrities who have endorsed this brand by appearing on its marketing and advertising material including musicians Mariah Carey, Nelly, Usher, Nas, T.I., Fabolous, Mary J. Blige, Pharrell Williams and others. In the recent years, the brand has turned into a complete lifestyle one by including several product categories like sportswear, dress shirts, tailored suiting, eyewear, time pieces, fragrances, ties, children’s wear and so on.