Acqua di Parma is a brand that was launched in the year 1916 and its first offering was a cologne that could scent men’s handkerchiefs. Acqua di Parma symbolizes Italian refinement and savoir-faire, while simultaneously exemplifying subtle luxury through a range of lifestyle products and sophisticated fragrances. Laura Burdese is the chief executive officer and chairman of the brand that has its headquarters in Milan, Italy. Acqua di Parma boasts of a highly exclusive distribution network comprising approximately 900 retail outlets globally. This includes their own store in Milan as well as department store kiosks.