Loris Azzaro started his line of clothing and fragrances in 1962. Although from Tunisia, he set up business in Paris, France, which has been the hub of fashion for many decades now. Within just a few years, he had made a name for himself as a couturier of glamorous gowns and party dresses with interesting detailing and bold cutouts. He started his range of fragrance in 1975, with the first fragrance for women released in that year. The brand is known for vibrant colors and hues, and a special place for shades of blue, which were the designer’s favorite color. His creations were inspired by the colors, hues and aromas of Tunisia.