Somewhere in the middle of the 1930s, the couple Baron Walter Langer and Evelyn Diane Westell revolutionized the perfume industry in France by introducing the line of Evyan fragrances in New York. They wanted to produce a scent for the American women, one which had no fake connections with France. Efforts were made to select every note of the perfume and package it by procuring all the elements from America. Evyan considers fragrance to be an art and employs the finest ingredients to create a perfume. The company, under the name of Estall, launched a scent in the year 1948.