Why Are There Coffee Beans in the Perfume Store?
Now and then, we encounter something that seems to be out of place. In many perfume stores, you may happen to wander across some coffee beans. This addition to the fragrance dealer’s stock may seem odd or out of place, but there’s a good reason for its inclusion! If you’ve ever wondered why coffee beans are often found where you buy your eau de toilette, then keep on reading to learn more!
Coffee Beans as Nasal Palate Cleansers
In perfume stores, the hero of the hour is your nose. When we smell, we activate our olfactory system. Like any sense, overuse of our nose will eventually cause fatigue or so-called “nose blindness,” which means that we fail to notice certain scents.
The cups of coffee beans that you often see sitting around perfume counters are meant to combat this. A perfume store wants you to be able to truly experience their products, and the process of sniffing coffee beans helps to relieve olfactory fatigue. Lemon slices will also serve the same purpose.
How Does It Work?
Think about the last time you went to a perfume or candle store. You likely spent a whole lot of your time sniffing every product you could find. As fun and engaging as this may be, this activity wears out our noses. To make things easier, your brain will often start to censor or ignore common scents, which is where nose blindness comes from. This isn’t an ideal situation at a perfume store, where many fragrances rely on delicate mixes of similar scents.
Fortunately, strong, concentrated scents can “reset” our olfactory system and relieve this olfactory fatigue. When we’re sniffing those little cups of coffee beans, we’re telling our brain that it’s okay to pick up on the repetitive notes that are found in many perfumes.
As a perfume store, we love bringing the freshest and best fragrances to you. Check out our amazing collection of scents online or visit one of our 100+ stores across the United States. We are always ready to help find your perfect scent!
