Real Madrid is a brand originating from Spain. It is one of the most popular football clubs in the world and FIFA also named it the “Best Club of the 20th Century”. One of the most valued international sports teams, Real Madrid is the highest-earning football club in the world and has millions of fans who live by its brand values. Some of symbols associated with this club are the white color, coat of arms, the players and the stadium. Real Madrid has a history of over 100 years and has coined a set of values that include leadership, grandeur, myth, legend and universality.