Cerruti is an Italian haute couture house that was founded in 1967 in Paris by Nino Cerruti. Before starting the fashion company, Nino Cerutti took over his family's textile business after his father's untimely death in 1950, when he was only 20 years old. He then launched his first men's collection called “Hitman” in 1957 and founded the company a decade later. The brand was very popular amongst fashion circles, and is still a preferred fashion designer for celebrities. Cerruti began creating fragrances in 1978, after which they have created a large number of classic fragrances for men and women.