Romano Ricci, a young, innovative entrepreneur is the creator and designer of the brand ‘Juliette Has a Gun’. It was launched in the year 2006 with the aim of approaching perfumery as a delicate art. It wanted to make its presence felt through limited distribution only, i.e. in concept stores, specialized perfumeries or department stores. Juliette Has a Gun offers a range of ten original fragrances. It creates luxury perfumes exclusively for women. The face of the brand, Juliette, is the famous Shakespearean heroine who goes wild to enjoy all pleasures of life. This is the underlying concept for all its products.