A British lifestyle company, Jo Malone London is popular for its innovative portfolio of fragrances as well as luxury body, bath and home products. It is now offering its products in 22 nations and territories globally. It has almost rewritten the guidelines for creating fragrances by creating unusual concoctions and mixing a variety of different ingredients. Jo Malone has been successful in coming up with playful yet sophisticated scents and has a loyal fan following to prove that! Jo Malone began her career in fragrance industry as a florist, her business took off when the Nutmeg and Ginger bath oil she made as a thank-you gift for clients led to requests for re-orders. Jo Malone opened her first boutique in London in 1994, offering fragrances, home scents, and skin care. A flagship boutique on London's famed Sloane Street was opened in 1999. Her unisex scents often focused on a single note or a simple combination of two or three essences. The simple and elegant cream-colored packaging with black trim perfectly embodied the tasteful, often subtle and dignified scents in the line. The scents are designed to be worn alone or with other scents in the collection, allowing the wearer to create a custom scent, or a variety of them, by layering the different scents on the skin.
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