The Jay Z fragrance line is created by the 17-time Grammy Awards Winner who has reigned in the pop culture scene for decades now. The first fragrance from the line the JAY Z GOLD embodies the style of the star in every which way, be it his charisma or success, what with many if its notes said to have been picked by the star himself. While the fragrance line is still in its infancy stages, it is quickly garnering a fan-following, so it should not come as a surprise if it becomes a legend just as its namesake. The Jay Z label fragrances have been created by perfumer Ilias Ermenidis.