Fubu

FUBU, which stands for "For Us, By Us," is a pioneering American streetwear brand founded in 1992 by Daymond John and a group of friends. Focused on empowering the urban community, FUBU quickly gained popularity for its trendy and culturally relevant apparel, celebrating African-American culture and style. The brand's distinctive logo and designs became iconic symbols of street fashion during the 1990s and beyond. With a commitment to authenticity and inclusivity, FUBU continues to be a symbol of self-expression, urban coolness, and entrepreneurial success, inspiring generations of fashion enthusiasts worldwide.