What Were The Most Popular Perfumes in the ‘70s?

70s outfits were made to astonish and stand out, using bright colors and extravagant designs. Tie-dye, floral print shirts, and light, flowing garments were popularized by the hippie movement, bringing with them the movement's peaceful, carefree ideals. Frills and ruffles soon became another popular trend, making flashy, conspicuous getups mainstream.

Over time, these movements' bright and extravagant trends began to mingle with sharp, dressy suits and slacks, resulting in one of the era's most iconic styles: disco fashion. A more refined take on the previous trends, disco fashion, was the perfect match for the laid-back culture it was born into and the perfect representation of the 70s.

Of course, the fashion trends of the seventies would only have happened with the creative voices to create them. And while there were countless designers, a select few led the fashion revolution. So, who were these designers, and what did they contribute to seventies fashion?

One of the industry's most influential names to this day, Yves Saint Laurent, pioneered new women's styles that defied the restrictive standards and expectations women had faced in times past. His efforts are often credited with accepting women wearing pants, suits, and other "male" clothing in the workplace, making progress for both fashion and gender equality.

Ralph Lauren appealed to a younger audience, teenagers with more refined tastes. Blending streetwear with more formal styles, he designed the Polo shirt, a perfect balance between the casual and the sophisticated that has remained a fashion staple.

Contrary to the bright extravagance prevalent in the 70s, Halston approached fashion from a perspective of simple sophistication. This minimalist style left no part of a garment without purpose, coming together to form an outfit that displays a quiet sense of refinement.

Of course, no outfit is complete without a fragrance to match, making it all the more important to do your vintage outfit justice. Among the most popular perfumes in the 70s, these four are the perfect finishing touch to any outfit.