1960s and 1970s
Fragrance trends in the 1960s and 1970s were all about earthy and musky scents. Musk by Alyssa Ashley for Women was one of the most popular fragrances of the time, with its heady and sensuous aroma. Oscar by Oscar de la Renta for Women was another iconic fragrance of the era, with its floral and spicy notes. Anais Anais by Cacharel for Women was also popular, with its delicate and feminine fragrance. Paco Rabanne was a leading fragrance brand for men with musky and woody scents.
In the 1980s, fragrance trends shifted towards more powerful and intense scents. Fragrances like Obsession by Calvin Klein and Poison by Dior were popular choices for women with bold and seductive notes. For men, fragrances like Drakkar Noir by Guy Laroche and Cool Water by Davidoff were popular choices, with their fresh and masculine scents.