When Acqua di Giò Eau de Toilette launched in the mid-1990s, it completely shifted what men expected from fragrance. Gone were heavy, overpowering fragrances. In came something fresh, breezy, and effortlessly clean. It captured the feeling of ocean air and sun on skin without trying too hard. It became a signature fragrance for millions. Offices, vacations, first dates, and everyday errands. It fit everywhere. Fast forward years later, and Profondo enters the scene. Same DNA, but with more depth, more presence, more of that modern edge that today’s fragrance lover looks for.
Think of it like this.
- Acqua di Giò Eau de Toilette is the original white linen shirt.
- Profondo is that same shirt, but tailored, slightly darker, and worn at night.
