Montblanc is a German company famous for its fine writing instruments and luxury goods and accessories. The company was founded in the year 1908 by three unique individuals, a banker, an engineer, and a stationer, who initially named the company Simplo Filler Pen Company. The company started producing luxury pens in 1910. The current name Montblanc refers to the white snow-covered peak of Mont Blanc, which the highest peak in the Alps. The company underwent a series of acquisitions and is currently held by the Richemont Group which allowed Montblanc to venture into selling leather goods, jewelry, watches, and fragrances. The company launched its first fragrance in 2001.